Google is introducing a new logo today. Just a month when unveiling a significant restructuring of the company, Google is change its image, too. The new Google logo remains a wordmark, however it’s currently employing a sans-serif type, creating it look lots a lot of trendy and elfin. The colors are also softer than they accustomed be. The logo bears a bit a lot of resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark includes a equally unadorned look, and this update makes the two companies’ design language fall more inline.
As Google’s video introducing the new logo notes, the wordmark has been evolving ever since it was created in 1998. However this is often simply its biggest modification since 1999, when Google initial cleaned up the lettering and settled on its four colours. Since then, the logo has simply been two-dimensional out more and more, with today’s update representing an enormous leap. Additionally to changing up the wordmark, Google is also changing the little “g” logo that you just see on browser tabs. It’s currently progressing to be an capital “G” that is striped in all four of Google’s colours. Google says that the new style are going to be rolling out across all of its products shortly — actually, it’s already on Google’s homepage, with a cute animation that wipes away the previous logo and draws within the new one.
THE NEW LOGO IS MEANT TO REFLECT THE NEW WAYS PEOPLE VISIT GOOGLE
So why did Google decide to make the change? In a blog post, Google discusses what quantity technology has changed how we have a tendency to interact with its products and with the internet at massive. It does not extremely choose a selected reason that a redesign was required, however it says that this logo ought to higher reflect the truth that Google isn’t any longer a web site you visit on a desktop computer — it’s a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anyplace you’ll notice a web browser. Google writes that its new logo is meant to reflect “this reality and [show] you when the Google magic is working for you, even on the tiniest screens.”
Making the logo look smart on tiny screens looks to possess been a major thought. The new, easier piece of writing is meant to scale higher to smaller sizes, creating the wordmark a lot of distinct and easier to read. it is also supposed to be easier for Google to show on low-bandwidth connections: Google says that it’s made a version of its logo that’s “only 305 bytes, compared to our existing logo at ~14,000 bytes.” Given that one among new Google chief executive officer Sundar Pichai’s huge goals is to bring the web — and Google, in fact — to areas of the world that do not have already got it, that tiny distinction is certainly attending to be a crucial one.
You can also see the new Google “G” beginning to appear across its services. Among the more notable is Google+, which is now represented by a big colorless version of the new G.